Following resident pushback over commercial LED hoardings along city waterfronts, Bandra West MLA and district guardian minister Ashish Shelar stayed the contract to set up hoardings on Carter Road, Bandra West. Authorities were considering the tender process under the Public-Private Partnership (PPP) model.

Shelar convened a meeting with officials from the Brihanmumbai Municipal Corporation (BMC), Maharashtra State Road Development Corporation (MSRDC) and the Maharashtra Maritime Board (MMB), directing the BMC to frame composite and holistic standard operating procedures for Mumbai's promenades, including Marine Drive, Worli Sea Face, Bandra Reclamation, Carter Road and Bandstand, incorporating citizens' suggestions and objections.

The move aims to clarify respective roles of BMC and MMB in regulating promenades and prevent individual stretches from being governed by different or overlapping norms.

Residents raised concerns about commercial exploitation of the Carter Road promenade, alleging violations of environmental norms. Shelar stated commercial activities and beautification must not come at the cost of the environment or cause inconvenience to citizens.

The new policy will lay down clear rules on permissions and prohibitions. Bandra West has three major promenades: Bandra Reclamation, Bandstand and Carter Road, which extends to Khar.

Assistant municipal commissioner of H West ward Dinesh Pallewad confirmed the minister directed them to stay the proposal until a new policy is formulated. Ports minister Nitesh Rane said they are re-thinking bearing in mind people's sentiments.