Winkworth, the franchisor boasting London's largest network of real estate agents, has revealed intentions to establish a presence in Bangalore. This strategic move follows the signing of a master franchising agreement in India.
Winkworth has formalized a master franchising agreement in India with Narayanan Soundararajan, marking a significant step in their international expansion endeavors and venturing into the international residential market.
Expansion Strategy
With the franchise agreement secured with Narayanan Soundararajan, the real estate firm aims to establish offices throughout India, initially targeting top metropolitan areas. The Bangalore office will be financed by Soundararajan, with its launch anticipated this month. Furthermore, plans are underway to inaugurate additional offices in Delhi and Chennai by the end of the year.
Leadership and Management
Soundararajan will oversee all Indian operations for Winkworth His extensive background in real estate development is considered a valuable asset for the London-based firm. Previously, he held the position of Managing Director at Royal Bank of Scotland in India and collaborated with several prominent brands, including international ones.
Winkworth's goals in India
Winkworth representatives expressed the group's objective to replicate its London model of real estate agencies in India, aiming to enhance customer service. The company also intends to cultivate strong relationships with reputable developers across the nation. They aim to serve only one party involved in property transactions to maintain integrity.
While the London firm aims to assist clients in acquiring properties in India, local Indian agents partnering with Winkworth aspire to aid domestic customers interested in purchasing property in London.