DRA Homes launched DRA iHEART in Navalur on OMR. Described as Chennai's first branded sea-view residence. Project spans 3.42 acres and comprises 271 homes.

DRA Homes launched 'DRA iHEART' at Navalur on OMR in Chennai. Project comprises 271 homes on 3.42 acres. Price per flat starts from Rs 1.5 crore. Total project value: Rs 560 crore. Managing Director Ranjeeth Rathod said it is Chennai's first branded residences in the luxury segment.

DRA Homes announced the launch of DRA iHEART, described as Chennai's first branded sea-view residences on OMR (Old Mahabalipuram Road). The project features premium materials and luxury brand finishes.

DRA iHEART spans 3.42 acres in Navalur on OMR with 271 homes. Project features 3 and 4 BHK units (1,595-2,927 sq ft) with select maid rooms, Vastu-compliant design, Basement + Stilt + 19 floors. Price segment: Rs 1.5-2 crore. Integrates 650+ premium-standard products including foundation materials (cement, steel), luxury brand finishes (chrome fittings, designer tiles, high-end windows, doors), infinity-edge swimming pool. DRA Homes partnered with Slate AI for real-time construction monitoring and AI-driven analytics, claimed as first Indian developer integrating this technology in residential project. Located on Navalur main road offering connectivity to IT hubs, educational institutions, healthcare facilities, entertainment centres, and ECR beach. DRA Homes, 40-year legacy, 12,000+ customers, holds CRISIL 7-star grading. Managing Director: Ranjeeth Rathod.

Chennai recorded 9,198 residential sales in H1 2026, up 3% year-on-year, and average prices increased 5% to ₹7,555 per sq ft, according to Knight Frank India. Homes priced ₹50 lakh–₹1 crore accounted for 47% of sales. Demand is supported by Metro Phase II, the Pallavaram–Thoraipakkam Radial Road, airport connectivity, and industrial growth in Oragadam and SIPCOT Siruseri. Developers expanding across Chennai include Brigade Group, Casagrand, Urbanrise, Doshi Housing, DRA Homes, House of Hiranandani, TVS Emerald, Prestige Group, Radiance Realty, Puravankara, DAC Developers, Jones Foundations and Appaswamy Real Estates.

• Sholinganallur, Thoraipakkam, Perungudi and Karapakkam: indicative prices ₹7,000–10,000 per sq ft; rents rose 8–10%. Projects include Brigade Altius, Casagrand First City, Urbanrise Whispers of Sky, Doshi Risington and DRA iHeart.
• Navalur, Siruseri, Kelambakkam and Padur: prices ₹5,000–7,500 per sq ft, 25–40% below areas farther north on OMR. Projects include House of Hiranandani Upscale, TVS Emerald Verde Vista, Urbanrise Revolution One, Casagrand Southbrooke and Casagrand Sun City.
• Pallavaram and the GST Road–Radial Road belt: prices ₹7,000–9,000 per sq ft. Prestige Pallavaram Gardens spans about 21.8 acres and 2,000-plus homes, with possession around 2029; TVS Emerald LightHouse, Casagrand Casamia (about 22 acres, 1,300-plus homes), Casagrand Reva and Radiance Realty projects are also listed.

Floor premiums vary by locality and rise with floor level. The article flags congestion, water supply, aircraft noise, construction, longer commutes and resale liquidity as considerations.