Market Transformation Reshapes Pune's Property Landscape
Pune's real estate sector has seen a remarkable transformation, with mid-range properties experiencing unprecedented demand growth. The ₹70 lakh to ₹2 crore segment now commands a dominant 40% market share, a dramatic surge from just 13% in 2021.
This shift represents more than numbers, it reflects changing buyer preferences and purchasing power in India's IT capital. Meanwhile, the budget-friendly sub-₹45 lakh segment has witnessed a significant contraction, dropping from 55% to 35% market share over the same period.
Infrastructure Boom Drives Premium Demand
Several factors fuel this upward migration in home purchases. Tech park expansions and metro connectivity improvements have elevated property values across major suburbs. Areas like Kharadi, Pimpri, and Dhanori are leading this trend, offering modern amenities while maintaining relative affordability.
The city's growing IT sector continues to drive up property prices. Buyers are looking for 2-3 BHK homes with security, proximity to schools, and modern amenities.
Investment Patterns and Future Outlook
NRI investors and mid-segment buyers are actively reshaping market dynamics. Property appreciation rates of 12-15% annually in developing neighbourhoods like Punawale and Tathawade have made mid-range investments particularly attractive.
Despite a 30% sales drop in early 2025's first quarter, annual home sales rose from 60,000 units in 2019 to 90,000 in 2024. This resilience suggests sustained long-term demand, especially in the premium segments.
The market's evolution reflects Pune's maturation as a real estate destination, where quality and location increasingly trump pure affordability in buyer decisions.