Walt Disney Company Plans Global Rollout of 'Theme Home' Concept Initiated by Disney India
USA’s Walt Disney Company aims to follow the 'theme home' business model initiated by its Indian subsidiary, Disney India. The company plans to introduce the 'theme home' concept to the Indian market while also making it a global phenomenon.
Disney India comes up with theme home business.
Disney Characters to Feature in Residential Projects
Disney India will lend its popular characters like Mickey Mouse and Goofy to Indian builders under their new 'theme home' concept. Builders will be able to use these iconic characters to promote their real estate projects.
Global Rollout of the 'Theme Home' Business
This 'theme home' business concept is expected to expand globally as Walt Disney plans to follow its Indian subsidiary’s lead. Designers and builders worldwide are anticipated to utilize prime Disney characters to promote their projects.
Disney-Branded Furniture and Home Decor
Residential projects incorporating Disney characters will feature Disney-branded furniture and home decor products. These projects will also be designed and painted to reflect the Disney theme, making them appealing to children.
Disney India’s theme home excites Walt Disney.
Market Demand and Developer Interest
Roshini Bakshi, MD - Consumer Products, Publishing and Retail at Disney UTV, described the 'theme home' concept as an innovative business venture. Two developers, Mumbai-based Sunteck Realty and Kolkata-based Team Taurus, have already acquired rights to use Disney characters to promote their residential projects.
Walt Disney's Global Ambitions
Seeing the growing demand for 'theme homes,' Walt Disney plans to replicate the concept in the global market. Ms. Bakshi expressed her enthusiasm, noting that the parent firm is excited about the potential. The Disney theme home project in Kolkata will be developed at Joka.