As various property firms introduce new housing projects while advocating for ongoing ones, they aim to secure substantial sales during the upcoming festive season. Although builders appear optimistic, many express skepticism regarding any potential price increases, noting that demand remains cautious and that an influx of new supplies is entering the market.
Typically, the festive season kicks off in late September with the Hindu festival of Navratri and spans all the way to Christmas, a period traditionally marked by increased sales in sectors such as real estate, automobiles, and consumer durables.
In this context, Lodha Developers is making plans to unveil two new projects. These developments consist of apartments priced over Rs 1 crore, strategically located in Mumbai's suburbs of Andheri and Thane. While the recent resurgence in housing demand has been primarily driven by lower-priced homes, Lodha’s ambitious launches suggest that the developer is confident about attracting buyers in the high-priced segment as well.