Real estate is taking cues from hotels, which implemented child-friendly measures to appeal to a wider audience; Now the real estate sector is employing similar tactics to attract customers and generate successful tenancies. Beyond just a 'Child Friendliness Index', current real estate portals aims to invigorate a sometimes sluggish property market by integrating comprehensive resources such as interior design advice, reliable movers and packers, legal services, and even pest control solutions directly into listings.
According to industry analysts, these innovative portals are springing up, often initiated by young entrepreneurs, which is setting the stage for intense competition among both new and established platforms.
These fledgling websites provide a wealth of information designed to give potential clients a significant advantage. By streamlining the house-hunting process, these platforms are experiencing rapid growth, and according to recent surveys, the trend of new sites emerging is set to continue.
The ‘Child Friendliness Index’ is designed to equip users with crucial information about the surrounding environment, like the proximity and ratings of local schools, parks, and hospitals—categorizing areas from 'most child-friendly' to 'least child-friendly'.
The measure assesses various locations based on three significant factors: the concentration of schools, hospitals, and parks, as well as how close each of these amenities is to residential areas.
Several platforms that offer management software for apartments and societies are also expanding their services to include home decor tips, health and education resources, and access to home appliances, all tailored for flat owners. Moreover, Resident Welfare Associations (RWAs) can benefit from services tailored to their needs, which ranges from access to car dealers to setting up rainwater harvesting systems and finding interior design experts.
Looking ahead, certain platforms plan to incorporate 3D renderings to enhance the sales process for newly developed apartment projects. This feature would enable prospective buyers to gain a comprehensive understanding of both the property and its surroundings, which will include zoom capabilities and detailed views.
Furthermore, virtual tours of properties for rent or sale are becoming increasingly common, allowing users to explore every room, kitchen, and balcony online. The portals are already active in 10 cities with goals to expand accross India.