Returning NRIs and expatriates are increasingly targeting Chennai's East Coast Road (ECR) for luxury coastal properties, driven by long-term asset appreciation, scenic waterfront living, enhanced connectivity, and limited availability due to CRZ regulations. This growth is supported by infrastructure upgrades and IT corridor proximity, making ECR a prime investment hotspot.
Rising family incomes make Indian hill stations attractive for residential purposes, with 37% of survey respondents seeking homes for self-use.