Provogue India ventures into real estate with a 300,000 sq. ft. project in Aurangabad, combining residential and mall spaces. This move mirrors similar ventures by other textile companies.
As land rates soar, textile companies like Provogue and Century Textiles pivot to real estate, aiming to enhance cash flows and diminish debts amid rising property prices.
Textile companies are increasingly venturing into real estate development, including Bombay Dyeing and Century Textiles, as the sector experiences a resurgence.