Gurugram's Smartworld Developers steps into Noida's booming real estate scene by snagging a 6-acre plot in Sector 98 for Rs 414 crore via auction. The firm plans a Rs 2,000 crore mixed-use haven with luxury homes, high-street shops, and serviced apartments, eyeing over Rs 3,000 crore in revenue. This bold move taps Noida's rising demand for premium living along the Expressway.