Online real estate advertising is a growing trend in India, offering advantages such as wider coverage, affordability, and time efficiency, with an estimated 85% of real estate marketing starting online.
Developers offer 'monsoon discounts' to boost sales during lean season, with discounts ranging from 10-20% in cities heavily affected by monsoon.
The real estate sector is evolving, with a new trend of using celebrity names to brand properties, attracting high-end clients but possibly alienating the middle class.