Bhiwadi, positioned in Alwar district and bordering Haryana, is celebrated as an important entryway to Rajasthan and a pivotal industrial growth hub in the National Capital Region (NCR) with over 2,500 operational enterprises. This area boasts a significant locational advantage due to its proximity to IGI Airport, New Delhi, situated merely 55 kilometers away, and Gurgaon, which lies about 40 kilometers from Bhiwadi. The closeness to Delhi, well-connected via NH-8, has made Bhiwadi an attractive destination for industrialists not just from the capital but from Punjab and various regions across India.
Manesar, located between Gurgaon and Bhiwadi, also stands out as another key industrial sector featuring IT parks and proposed Special Economic Zones (SEZs). As real estate prices in Gurgaon escalate, many service-class professionals are compelled to consider options in areas like Dharuhera, Manesar, or Bhiwadi. In light of these trends, several private enterprises, including Ashiana, Parsvnath, Omaxe, and Piyush Group, are diligently developing integrated townships and group housing projects along the Alwar-Bhiwadi Road, recognized as the nearest and most economically viable option.
Today, real estate developers are expressing enthusiasm regarding the growing reputation of Bhiwadi. Vijay Mohan, Marketing Manager at Ashiana Group, stated, "In 1992 when we launched our group housing scheme, we had to initially sell Bhiwadi as a location and then introduce our product. Today, it is significantly easier for us to market our offerings as Bhiwadi is gaining recognition, and we have solidified our brand in this area. A flat purchased for Rs 800 per square foot in 1992 is now reselling for Rs 2,600 per square foot. Similarly, three BHK villas that sold for fifteen lakhs in 2003 are now priced around sixty to seventy lakhs."
The surge in real estate development in Bhiwadi can be attributed to various factors. The CEO of Infocus India explained, "The government’s strategic development plan for the Mumbai-Delhi industrial corridor, with Bhiwadi included in Phase I, coupled with the influx of several multinational corporations into the region, has acted as a catalyst for growth." He further elaborated, "Since the development of Gurgaon in 2005, Bhiwadi has started to gain much visibility. Back then, land prices were approximately twenty lakhs per acre, but those values soared to one crore per acre by 2007, and it's anticipated that in a year or two, they will likely double."