In response to the surging demand for themed residences, Supertech has formed a partnership with Disney India, known for its expertise in imaginative designs, to craft the interiors of its latest project.
The rise in interest for branded homes and themed residences is becoming more pronounced in the market. Observing this trend, Supertech, a prominent player in the Delhi-NCR real estate scene, is stepping up to create a residential project with a unique identity, enlisting Disney to handle the interior designs.
The collaboration is seen as Supertech’s strategic initiative to capitalize on the growing fascination for branded developments. Potential residents can expect homes adorned with Disney-themed interiors, enhancing their living spaces in alignment with their dreams. Recent reports suggest that buyers are increasingly leaning towards branded homes, making this development a calculated move to draw in more clientele.
Roshini Bakshi, Managing Director of Disney UTV Consumer Products, Retail and Publishing, commented on the significance of this partnership, indicating that their business model thrives on licensing agreements, with a noticeable increase in developers seeking similar collaborations.
Before Supertech’s engagement, other developers like Mumbai’s Sunteck Realty and Kolkata-based Team Taurus had also partnered with Disney, marking this as the third such collaboration in the sector.
Additionally, Supertech is not stopping at Disney; the developer has also associated with renowned Italian fashion designer Armani to conceptualize the interiors of a super luxury project in their portfolio.
On why they chose to pursue Disney-themed residences, R K Arora, the Managing Director of Supertech Group, expressed confidence in the brand’s broad appeal, noting its popularity among both children and adults alike.
In this ambitious endeavor, Disney is set to design 1,000 apartments within Supertech's Fable Castle project, which spans seven acres along the Yamuna Expressway. Each unit is planned to feature Disney-branded furniture and home décor, with paint and design elements thoughtfully aligned to fit the enchanting theme.