Shift in Demand: 2BHK Apartments Lead the Way
The Indian residential real estate market is witnessing a significant trend, with the maximum demand currently skewed towards 2BHK residential apartments. This shift in consumer preference has prompted developers to recalibrate their strategies, ensuring supply aligns with the burgeoning demand for two-bedroom units.
Developer Insights
- Ashiana Housing Ltd's GM-Marketing, Atma Sharan, highlights, "About 55-60% of our inventory would comprise 2BHK units. This segment is undoubtedly the fastest moving, especially among first-time home buyers."
- Key Attractions for 2BHK end-users include:
- Price Tag: Attractive pricing that fits within the budget of many.
- Affordability Factor: Lower costs make these units more accessible.
- Lower EMIs: Easy payment plans further enhance appeal.
Market Response
- Notable Developers like DLF, Unitech, and Jaypee have adapted to this trend:
- At least 30% of their current projects' inventories are dedicated to two-bedroom units.
- Plans are in place to increase this percentage over time, catering to the growing demand from the young service class.
- New Initiatives are being launched to attract this demographic, marking a strategic shift in the market.