Over 135 New Residential Projects Launch in Chennai for Mid-Income Buyers

Chennai's Residential Boom: Over 135 New Projects in Early 2025

Over 135 New Residential Projects Launch in Chennai for Mid-Income Buyers The first half of 2025 has seen a remarkable surge in Chennai’s residential real estate sector, with over 135 new projects unveiled between January and July. This wave primarily targets mid-income buyers, offering predominantly 2BHK and 3BHK apartments, which continue to be the most sought-after formats by homebuyers in the city.

Market Snapshot

  • Launch Volume: Over 135 residential projects
  • Buyer Focus: Mid-income groups
  • Popular Configurations: 2BHK and 3BHK apartments
  • Price Growth: Moderate increase of 4%–7% year-on-year, varying by location
  • Key Growth Corridors: OMR, GST, ECR, Poonamallee, Tambaram

This growth reflects Chennai’s evolving urban fabric with expanding infrastructure and sustained interest from NRIs and local investors alike. The city's stable IT sector and improving connectivity continue to fuel demand in these segments.

Key Highlights of Project Types

Mid-income buyers favour living spaces that balance affordability with comfort and amenities. Consequently, developers are launching projects that feature:

  • Spacious 2BHK apartments ideal for small families or working professionals
  • Larger 3BHK units catering to growing families seeking comfort and space
  • Integrated lifestyle amenities such as landscaped gardens, fitness centres, and community halls

Several marquee projects illustrate this trend:

Provident Bayscape, Kelambakkam

Provident Housing Limited has introduced a significant project with 676 residential units across 5.35 acres, strategically located on the Kelambakkam-Vandalur Road. This complex targets buyers looking for well-planned apartments in proximity to tech parks and education hubs.

Casagrand Suncity, Melakottaiyur

Spanning 40 acres, Casagrand’s Roman-themed Casagrand Suncity offers over 130 amenities and presents a premium yet accessible residential option on the Kelambakkam-Vandalur Main Road. Apartments here range from mid-income prices upwards, catering mainly to 2BHK and 3BHK buyers.

Why Mid-Income Projects Dominate

Several factors drive the dominance of 2BHK and 3BHK launches:

  • Affordability: These units fit comfortably within mid-income budgets, especially in suburban corridors where land prices are competitive.

  • Demand Dynamics: Families and young professionals form the largest segment of homebuyers in Chennai, seeking affordable homes.

  • Location Advantage: Many new launches are strategically positioned near IT corridors such as OMR and GST corridors, which are employment hubs.

  • Government Policies & Incentives: Ongoing governmental support for affordable housing through schemes and ease of loans bolsters buyer confidence.

Geographic Focus and Buyer Preferences

Most of the projects launched are clustered along these key corridors:

Corridor Appeal
Old Mahabalipuram Road (OMR) IT hubs, proximity to workplaces
GST Road Connectivity to airport and city centres
East Coast Road (ECR) Scenic locations, premium neighborhoods
Poonamallee Affordable land and good connectivity
Tambaram Emerging suburban hub with good infrastructure

NRI interest remains strong, particularly in ECR, OMR, and areas like Anna Nagar, adding a significant boost to the mid-income housing sector.

Outlook and Implications

Chennai’s real estate landscape in the first half of 2025 clearly demonstrates a favourable environment for mid-income homebuyers, anchored by the launch of over 135 new residential projects offering 2BHK and 3BHK apartments at an affordable price. Steady price appreciation, combined with modern amenity offerings and strategic locations, makes these projects attractive options.

Developers seem to be betting on sustained demand from working professionals and families, reflecting confidence in Chennai’s growth fundamentals. Buyers looking to invest or purchase homes in Chennai should do so now to capitalise on favourable launches and competitive pricing.