Shahrukh Khan Becomes the Face of Mahagun Developers
Badshah of Bollywood Gets New Endorsement from Real Estate Firm (Image Sr.- flicker)
Beyond the silver screen, endorsements provide a lucrative income stream for Bollywood stars, with prominent figures commanding substantial fees. The latest such partnership sees Shahrukh Khan (SRK) collaborating with NCR-based real estate developer, Mahagun.
SRK's Foray into Real Estate Endorsements
While SRK has long been associated with high-profile brands encompassing automobiles, grooming products, and electronics, this marks his inaugural venture into the real estate sector. This new collaboration signifies a strategic move for both the actor and the developer.
Mahagun's Perspective on the Partnership
Dhiraj Jain of Mahagun India (P) Ltd. highlighted the shared attributes between the company and SRK, emphasizing their "consistency in performances" as the cornerstone of their respective successes. "Great names are created by consistent performances," Jain stated, drawing parallels between SRK's enduring cinematic presence and Mahagun's established reputation for quality construction and projects. He further elaborated on the company's tagline – 'A name that performs'—as a testament to this commitment.
Strategic Implications for Mahagun
The decision to appoint SRK as brand ambassador underscores Mahagun's focus on cultivating a distinct corporate identity, hinting at ambitious future plans. Leveraging the star power of renowned personalities like SRK serves to amplify brand visibility and attract wider attention.
A Mutually Beneficial Alliance
As SRK gears up for the release of his latest film, "Jab Tak Hai Jaan," his presence on Mahagun's website signals the commencement of this collaborative endeavor. The real estate firm expresses confidence in achieving new heights with SRK representing their brand.
Mahagun's Portfolio and Future Outlook
With a strong foothold in Noida and other parts of the NCR, Mahagun boasts a substantial portfolio encompassing approximately 4.5 million sq. ft. of developed area, with a focus on both commercial and residential projects. The company has successfully delivered numerous commercial ventures including shopping malls and multiplexes. An additional 10.2 million sq. ft. currently remains under construction. This one-year endorsement with SRK is strategically poised to further solidify Mahagun's prominent position within the competitive real estate landscape.