Real Estate TV Eyes Wider Reach through DTH Partnerships
Real Estate TV, a pioneering 24×7 television channel dedicated to the realms of real estate and infrastructure, announced on July 13th that it has initiated negotiations with leading direct-to-home (DTH) operators. These talks, which include Dish TV and TataSky, aim to secure a partnership that will amplify the channel's broadcasting reach.
Partnership Negotiations
- Progress Update: According to Real Estate TV's CEO, Prem Menon, the negotiations are at their preliminary stages with DishTV, TataSky, and Reliance. Menon indicated that a partnership is likely to be finalized by the following week.
- Key Discussion Points: While the negotiations progress, pricing, among other concerns, is being deliberated with the DTH operators to reach a mutually beneficial agreement.
Current Reach and Future Expansion Plans
- Current Availability: The channel, backed by Alliance Broadcasting (the media arm of the Rs 4,400-crore Alliance Group), is currently accessible nationwide through cable television services.
- Overseas Expansion: Prem Menon also revealed plans for international expansion, targeting countries with significant Indian populations, including the United States, the Middle East, Canada, and Australia. This overseas venture is slated to commence by February next year.
Cable Service Partnerships
- Existing Partnerships: Within India, Real Estate TV has established partnerships with several prominent cable service providers, including Hathway, InCable, Seven Star, and Asianet.
- Target Audience: The channel's programming, offering the latest updates across all facets of real estate and infrastructure, is designed to captivate high net worth viewers in metropolitan areas.
Marketing and Advertisement
- Recent Appointment: Real Estate TV has recently appointed MQ Networks to handle its marketing and advertisement endeavors. As per their agreement, MQ Networks will oversee sales promotion, marketing, and media sales for the channel.