DLF setting up JV Company with Italian major Piquadro

Strategic Retail Collaboration

Joint Venture Details

Real estate developer DLF is exploring a strategic partnership with Italian leather and luggage accessory brand Piquadro to introduce premium products in the Indian market. This initiative forms part of DLF's broader retail expansion strategy aimed at bringing international luxury brands into India.

Partnership Specifics

  • DLF is currently recruiting personnel to manage the Piquadro brand within its portfolio
  • The proposed joint venture's exact stake structure remains undetermined
  • Indian Foreign Direct Investment regulations permit up to 51% foreign ownership in single-brand retail ventures

Existing Brand Collaborations

DLF has already established similar partnerships with other Italian luxury brands:

  • Armani (with 51% stake in the joint venture)
  • Ferragamo
  • D&G

Piquadro's Expansion Strategy

  • The 20-year-old Italian manufacturer plans to open stores in India
  • Company intends to establish separate entities in China and Abu Dhabi
  • Currently sells products in 50 countries, with Italy representing 80% of sales

Financial Overview

Piquadro, listed on the Milan Stock Exchange, reported:

  • Consolidated net profit: $6.2 million
  • Turnover: $48.1 million (for nine months ending December 2007)

Potential Store Location

The first Piquadro store might be located in DLF's planned luxury mall in Delhi, marking the beginning of their strategic collaboration.