The recently published report underscores the tactical efforts by retail chains to harness the growing trend in spiritual tourism across 14 prominent cities in India.
Bengaluru: According to CBRE's insightful report titled 'Decoding Real Estate through the Spiritual Tourism Lens,' retail chains are strategically positioning themselves to benefit from the notable rise in spiritual tourism within key Indian urban centers.
This comprehensive report delves into various significant real estate categories and prevailing trends that are shaping these vital destinations, which encompass Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and Madurai.
Additionally, the document offers an in-depth analysis of India's tourism framework, providing key facts regarding government strategies that aim to bolster community-based tourism initiatives. It features a detailed case study focusing on Ayodhya, exploring its promising growth potential and the array of opportunities that lie ahead.
The report's key findings include the following:
- The increase in spiritual tourism can largely be linked to enhancements in infrastructure, such as well-developed roads, multiple airports, and efficient public transport systems that facilitate easy access, as well as the emergence of various accommodation types including hotels, guesthouses, and wellness facilities.
- The trend toward experiential travel is being driven by younger demographics who are seeking deeper cultural immersion and avenues for spiritual growth.
- In response to the evolving preferences of spiritual tourists, wellness centers and hospitality brands are establishing collaborations, with major hotel chains such as Marriott, Taj, and Hyatt tailoring their services to meet this burgeoning demand.