Best Western India Expands Presence with New Luxury Hotel
Best Western India, the Indian affiliate of the renowned international Best Western brand, has officially inaugurated its 13th operational property in the country.
## Property Details
* **Branding:** 'Best Western Classic Avenue'
* **Location:** Kerala (second property in the state after Kochi)
* **Rooms:** Initially 60 rooms, with plans for expansion
* **Star Rating:** Currently four-star, aiming for five-star with future development
### About Best Western
Best Western is among the world's largest hotel chains, offering comprehensive support in marketing, reservations, and operations to over 4,000 independently owned and operated member-hotels across more than 80 countries.
## Market Insights and Future Plans
According to **Mr. Sudhir Sinha, President and COO, Best Western India**, the hospitality sector has witnessed a significant surge in occupancy rates, noting a 20-25% increase to 65%-plus since the downturn period starting September last year.
**Mr. K. P. Sahadevan, Managing Director, Best Western Classic Avenue**, shared ambitious plans for the property's expansion. An additional 70 rooms are slated to be added over the next three to four years, which will elevate the hotel's status to a five-star luxury destination.